A+ Content Makes People Dive Into Your Listings
If you have yet to upgrade your Amazon products to A+ Content, now is the time to do it. Why? Because A+ Content offers merchants a valuable competitive advantage over other sellers and helps trigger the “buy now” response in shoppers. In fact, A+ Content is so effective, Amazon estimates that it can help boost sales by up to 10%!
Let's check out a standard Amazon product description
It has lots of text, no imagery and little to no visual interest. Sure, you can manually input HTML code to add simple formatting like bolding, line breaks and bullet points. But even then, you run the risk of violating Amazon’s HTML restrictions and rendering your content invalid.
What entices shoppers to stop? To slow their scroll and read your description instead of just glancing over it and moving onto the next product. That’s where A+ Content comes in.
Benefits Of A+ Content
Grabbing Shoppers Attention
A+ Content stops shoppers in their tracks simply because they are so used to seeing product listings filled with long blocks of text. The large images and uniquely formatted copy have the powerful shock value and stopping power that every seller dreams of.
Showcasing Products
One of the primary benefits of A+ Content is its ability to display large, eye-catching images. This presents a great opportunity to show off every feature and benefit of your product. Shoppers can get a detailed look at your product before they make a purchase, allowing them to hit that “buy” button with confidence.
Easier to Skim for Information
The last thing consumers want to do is search through lines and lines of text looking for the information they need. A+ Content eliminates this problem by making product information easier to digest. Without the confines of big, bulky text blocks, it is easier for sellers to break up their content and help shoppers locate the information they are looking for.
Proven Marketing Tactics
You may notice that many aspects of A+ Content resemble traditional brochures and marketing collateral. This is no coincidence. A+ Content allows sellers more control to explore new formats, color schemes and added imagery, beyond the stand textual confines. This helps to further build the brand’s reputation and help increase conversions. The modules included within Amazon’s A+ Content replicated tried and true tactics that marketers have used for centuries.