Before you begin editing or composing any Amazon listing, remind yourself of this: Amazon’s primary motivation is to sell goods to consumers. While it may seem fairly obvious, too many sellers get caught up in the nuances of SEO and listing strategy – forgetting that at the end of the day the goal of any listing is to appeal to a consumer. Amazon values the satisfaction and user experience of the shopper overall, formulating its algorithm and SEO practices to reward and boost listings that best serve shopper needs. If you ever get stuck when writing a listing, take a step back, put on your consumer hat and filter your listing through the eyes of a shopper. Employ this technique and you’ll rarely go astray.