Targeted Email Marketing
We structure email marketing campaigns around what we know about your targeted
audiences, and what actions we want them to take. Information such as CRM data,
website interactions, prior campaign activity, recent purchases, location data and
customer feedback helps us determine what content to send to which contacts, when to
send it and how to measure success.
Our end-to-end email marketing capabilities look something like this:
Develop personas for your target audiences
Create website content that will help you build out your email lists.
Optimize your opt-in forms.
Segment your audiences.
Devise a campaign.
Craft compelling email copy.
Create polished, responsive email templates.
Conduct A/B testing.
Measure results.